Please don’t eat your chocolate cold! I cannot understand how anyone actually likes eating chocolate cold but you really do a disservice to the quality of good chocolate if you eat it straight out of the fridge.

I don’t normally even store chocolates in the fridge – I would rather eat chocolate half melted than cold. Half melted chocolate has an amazing taste – a taste that is totally lost when you eat it cold. Really, you may as well be eating compound chocolate when you eat chocolate cold.

However, at the moment I do happen to have some chocolates in the fridge because I was doing some photography at home and so stored them in the fridge. I decided to eat some yesterday. I put them out to get to room temperature but I was impatient. I only waited about 5 minutes and decided to eat one. It was one of our normally delicious creamy hearts. I was unpleasantly surprised by how hard the centre was when cold and the taste was what I would rate a 5 out of 10 when I would normally rate them a 10 out of 10.

So, from that experience I wanted to implore you to eat your chocolates how they deserve to be eaten.

If you must refrigerate your chocolates, place them in an airtight container or wrap them so they are airtight. It is important not to let any moisture get to your chocolates or they will bloom.

When you want to eat them or give them as a gift it is really important you let them get to room temperature before you take them out of the container or unwrap them – usually about 20-30 minutes. If you’re about to eat them straight away, it doesn’t matter so much. What the moisture will do is cause cocoa bloom. The sugars come out of the chocolate and they end up on the outside of the chocolate. It makes the chocolate look dull and feel rough. The taste can be affected.

Chocolate is also a highly absorbent item so it is really important to also have it in an airtight container because you don’t want the taste of it going weird when it absorbs the other flavours and smells in your fridge (or even cupboard). This is why we don’t put mint chocolates in with other chocolates in our gift boxes – because mint just overrides the other flavours and gets absorbed by the other chocolates.

Ideally chocolates are meant to be stored between 15 to 24 degrees so don’t put them straight in the fridge unless it is really hot outside.

And remember we want you to enjoy them how they are meant to be enjoyed so please don’t eat them cold.